TOURISM:WORKSHOP ON DEVELOPMENT,ROME-CULTURE AND INNOVATION
25 giugno, 13:25 (ANSA) - ROMA, 25 GIU - A workshop dedicated to discussions
about tourism and culture as well as for outlining and proposing
new models of tourism products for Italy's capital, which may
serve as a template for the rest of the country, has taken place
at Rome's Auditorium Music Park. Organised as part of the
Communications Forum, the congress was attended by the city's
Councillor for Culture, Umberto Croppi, the Chair of hotelier
federation, Federalberghi Roma, Giuseppe Roscioli, the Chair of
Zetema, Francesco Marcolini and the MD of Music Foundation for
Rome, Carlo Fuortes.
''To manage to utilise the resources we have in a better way.
This has to be our main goal,'' Roscioli said, ''just think of the Caravaggio exhibition, which drew a great many tourists''. ''Given the high level of investment by the municipal administration,'' Fuortes noted, ''the returns are not sufficient. Tickets for transportation and museums cost very little. We need to find new models''. ''We need to use the capital's great resources to aim at specific communicative actions such as the development of new technologies,'' Croppi said. ''It is no coincidence that we have created new meeting-places over the course of time in order to discuss these issues''.
''Culture has become a content of tourism. We have to give this heritage a shape. This will only work if it is part of a context with effective communication. To make comprehensible what you can see in front of you on your visits''.(ANSA).
This has to be our main goal,'' Roscioli said, ''just think of the Caravaggio exhibition, which drew a great many tourists''. ''Given the high level of investment by the municipal administration,'' Fuortes noted, ''the returns are not sufficient. Tickets for transportation and museums cost very little. We need to find new models''. ''We need to use the capital's great resources to aim at specific communicative actions such as the development of new technologies,'' Croppi said. ''It is no coincidence that we have created new meeting-places over the course of time in order to discuss these issues''.
''Culture has become a content of tourism. We have to give this heritage a shape. This will only work if it is part of a context with effective communication. To make comprehensible what you can see in front of you on your visits''.(ANSA).
